Our Brand Analytics capabilities are based on report data officially provided by Amazon, as well as brand data authorized by sellers or brand owners. Through compliant data analysis, we help brands understand the full customer journey from search, browsing, add-to-cart, and purchase through repeat purchase, providing data support for product development, Listing optimization, advertising, inventory planning, and customer experience improvement.
Customer Journey Analysis
Customer Journey Analysis is used to observe the process from a consumer’s first discovery of the brand through purchase completion and subsequent repeat purchases.
Customer Loyalty Analysis
Customer Loyalty Analysis is used to understand a brand’s repeat purchase trends and engagement performance.
Search Performance Analysis
Search Performance Analysis helps brands understand how consumers discover and purchase products through Amazon search.
Search Catalog Performance
Search Catalog Performance is used to track key performance metrics for brand products along the search-to-purchase path, including impressions, clicks, add-to-carts, and conversions.
Search Query Performance
Search Query Performance shows which keywords consumers used to find brand products, and analyzes the brand’s impression share, click share, add-to-cart share, and purchase share for those keywords.
Top Search Terms Analysis
Top Search Terms Analysis is used to observe high-ranking search terms related to the brand or product catalog over a given period. Brands can understand how their products perform under relevant search terms and identify changes in consumer interest, seasonal trends, and potential market opportunities.
Consumer Behavior Analysis
Consumer Behavior Analysis focuses on shopping patterns related to the brand, including repeat purchase behavior, customer profiles, and product basket relationships. All analyses are based on aggregated data provided by Amazon and do not involve identifying individual consumers.
Repeat Purchase Behavior Analysis
Repeat Purchase Behavior Analysis helps brands identify which products and customer segments have stronger repeat purchase potential.
Customer Profile Analysis
Customer Profile Analysis provides aggregated demographic information about a brand’s buyers. Brands can use this data to understand their core audience, identify underserved customer segments, and optimize brand messaging, ad creative, and product positioning to better match target audiences.
Basket Analysis
Basket Analysis is used to identify product combinations in a brand catalog that are frequently purchased together. By understanding common pairing patterns, brands can plan product bundles, cross-selling, related recommendations, and bundle promotions to increase average order value and improve the customer shopping experience.
Compliance Statement
All brand analyses are based on the authorization of sellers and official, compliant report data from Amazon, and are solely used for analyzing and enhancing the brand’s own products and operational performance. We do not obtain Amazon data through non-Amazon methods, do not resell Amazon data, do not provide access to Amazon data to third parties, do not aggregate data from unrelated sellers, and do not provide any services that are used to influence customer ratings, reviews, or feedback.