Our Brand Analytics capabilities are based on report data officially provided by Amazon, as well as brand data authorized by sellers or brand owners. Through compliant data analysis, we help brands understand the full customer journey from search, browsing, add-to-cart, and purchase through repeat purchase, providing data support for product development, Listing optimization, advertising, inventory planning, and customer experience improvement.<\/p>\n
Customer Journey Analysis
\nCustomer Journey Analysis is used to observe the process from a consumer\u2019s first discovery of the brand through purchase completion and subsequent repeat purchases.<\/p>\n
Customer Loyalty Analysis
\nCustomer Loyalty Analysis is used to understand a brand\u2019s repeat purchase trends and engagement performance.<\/p>\n
Search Performance Analysis
\nSearch Performance Analysis helps brands understand how consumers discover and purchase products through Amazon search.<\/p>\n
Search Catalog Performance
\nSearch Catalog Performance is used to track key performance metrics for brand products along the search-to-purchase path, including impressions, clicks, add-to-carts, and conversions.<\/p>\n
Search Query Performance
\nSearch Query Performance shows which keywords consumers used to find brand products, and analyzes the brand\u2019s impression share, click share, add-to-cart share, and purchase share for those keywords.<\/p>\n
Top Search Terms Analysis
\nTop Search Terms Analysis is used to observe high-ranking search terms related to the brand or product catalog over a given period. Brands can understand how their products perform under relevant search terms and identify changes in consumer interest, seasonal trends, and potential market opportunities.<\/p>\n
Consumer Behavior Analysis
\nConsumer Behavior Analysis focuses on shopping patterns related to the brand, including repeat purchase behavior, customer profiles, and product basket relationships. All analyses are based on aggregated data provided by Amazon and do not involve identifying individual consumers.<\/p>\n
Repeat Purchase Behavior Analysis
\nRepeat Purchase Behavior Analysis helps brands identify which products and customer segments have stronger repeat purchase potential.<\/p>\n
Customer Profile Analysis
\nCustomer Profile Analysis provides aggregated demographic information about a brand\u2019s buyers. Brands can use this data to understand their core audience, identify underserved customer segments, and optimize brand messaging, ad creative, and product positioning to better match target audiences.<\/p>\n
Basket Analysis
\nBasket Analysis is used to identify product combinations in a brand catalog that are frequently purchased together. By understanding common pairing patterns, brands can plan product bundles, cross-selling, related recommendations, and bundle promotions to increase average order value and improve the customer shopping experience.<\/p>\n
Compliance Statement
\nAll brand analyses are based on the authorization of sellers and official, compliant report data from Amazon, and are solely used for analyzing and enhancing the brand’s own products and operational performance. We do not obtain Amazon data through non-Amazon methods, do not resell Amazon data, do not provide access to Amazon data to third parties, do not aggregate data from unrelated sellers, and do not provide any services that are used to influence customer ratings, reviews, or feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"