Cross-border e-commerce market research, how exactly?

First, the big category data situation, that is, the general situation of the market
Very often we cut into a market, certainly to understand the general situation of the market. In fact, it is also to understand the situation of large categories. Then here we can use over two aspects to do specific understanding and judgment.

1) Through the selection plugin, to understand the volume of keywords.
When we enter the keyword in the search box, we can see the specifics of all the products involving this keyword. In fact, the data that comes out at this time is close to the entire market volume.
There are several key data that we need to record:
1, the total sales: to understand the total sales of the market
2, total sales: to understand the sales of the market, to understand how high our ceiling is
3, the average price: to understand the entire market is probably what class of things, when your price is too high or too low to consider whether the market can be accepted
4, the average shelf time: to understand the existence of this market time as well as the existence of the opponent’s time, which also represents the difficulty of cutting.
Basically, these points can assist us to have a clearer view of the big market and understanding. At the same time, we can refine the keywords, the use of long-tail words to see the market situation of long-tail words, and ultimately find the most appropriate keywords and markets to cut, that is, not too burned out, but also not too decadent.

(2) the second way is through the category before 400 to understand the specific market of this category.
We can view the product sales, rankings, on-sale situation through a page by page, the use of these 400 products to assess the situation of the market.
View to 400, basically we can also have a deeper understanding of the volume of the entire market, while the existence of the product. How much can be sold, and we also understand the question of what exactly is being sold. Because we not only know the ceiling of the market, but also know what products are sold in the specific market.

Second, the focus of category research, targeted small category research

Previously, we have some understanding of the situation of large categories, then we will continue to be subdivided into more focused categories. For example, above we see the second way, we searched for Bluetoothspeaker and then we found a sub-category Portablebluetoothspeaker. this is more long-tail, as well as more accurate keywords. At this point, we can use this keyword to go to the search page and look at the data for this term
Then we can look through the products under the search results, and also check the data of the top 400 products to see how many waterproof audio accounted for, what is the proportion, and at the same time which products are.

Here, we need to find a few competitors, and then focus on the following data to analyze:
1, product sales, accurate competitor’s sales also represents the sales you are likely to achieve in the early stage, or the amount you are likely to grab, here represents the maneuverability.

2, on the shelf time, to understand the time of the existence of competitors. Estimated rivals from 0 to do now the strength of the sales and the time consumed. If the opponent is in a short period of time to achieve the level you expect, then the opponent is very meaningful research.

3, covering the traffic words, you can analyze the opponent’s traffic sources. Understand the composition of the opponent’s traffic, this can be viewed through the plug-in. In the future, when we are perfecting our traffic words, we can view what these traffic words are, where the difference between us and our opponents, and pull in the gap between these words through advertising.

Third, purposeless research, what data is the reference for product selection?

The so-called purposeless research, that is to say, we do not know at the beginning of the development of which product, to do what category. So what data do we rely on to select products?
Open the plugin’s keyword selection page, we can see that there are many data options to choose from. Then we can let the plug-in automatically run some products for us to choose.

The first thing is that the monthly search volume should not be too small, and the selected market needs to have a certain volume. Second is the number of evaluations, to see if there is a short term, sales are great, but the evaluation is not so much, that is, the natural performance of good products. The last is to choose the growth rate, a certain percentage of growth on behalf of these products in the near future are in a rising state, to find out these products, you can then carefully observe the specific sales of these products, as well as to understand the opponent’s playing style.

We open the plug-in comes with Keepa trend, that is, each time period of this product, ranking, evaluation, price, as well as the situation of seconds. Through the fluctuation of each curve, we can understand the entire process of building this product, the evaluation of the accumulation process. Through the analysis, we can learn from the strengths of our competitors, and understand the process of shaping such a product as well as the energy required.

Front-end vs. back-end, on the importance of ERP

Many partners have been relying only on the background and some forms of data collection to do operations. But relying on manual labor is slow and can be very time-consuming with large amounts of data. In fact, the data capture thing itself should be left to the machine or tool to deal with. The first thing we need to do is to learn how to utilize and analyze.

Currently, there are BI systems that focus on front-end data capture, as well as ERP systems that are fully interfaced. After using a number of tools, the master still recommends the full use of ERP products when available, to get the store as well as operational data.

The so-called front-end is the front data capture, including your links, front data, rival links, data, monitoring and other functions. The back-end is the data grabbed to the back-end, inventory, reports, orders, advertising data, and then summarized and analyzed.

So let’s start by looking at what ERP can do for us from the front end:

1. To give us a clear picture of today’s sales, as well as out of the single product. Some erp will also do data comparison, you can see the situation in the last two or three days. Can clearly see today compared to yesterday’s rise and decline. Today we see this erp, it will be each time period of the single situation, with a bar graph display. Although this data we can also view in the background, but can be displayed on a page, can greatly improve our efficiency.
   

2.The display includes detailed advertising data, inventory. Only the front and back end of the erp system will give you such clear data. And in the sales data end, this erp also gives us a sales profile. That is, you can freely select the time, and then view the comparison between the current period and the previous period.
covering a very wide range of data content, at the same time with a curve diagram, easy for us to analyze and view. If you want to see which line, you can open which line, and then turn off the other harness. In terms of operation, the erp provides some data monitoring functions, including follow the sale monitoring, comment monitoring, keyword ranking monitoring and so on. Some erp will also provide store monitoring, listing monitoring, you can even change the opponent to change the picture to change the title, are as clear as day.

Next let’s look at erp’s crawling of back-end data:

1. To organize the advertising data
   And the more important point is that we can directly adjust the erp will transfer the data through the API interface directly to the background. Then it is perfect for companies with a clear division of labor. Also ads can be reorganized to filter data based on multiple dimensions. Timed pricing strategies are also possible. In conjunction with the previous sales charts, we can consider increasing the output of ads during times of the day when there are more orders /
   This feature summarizes the product data in the background, including sales, ads, ad metrics, expenses, cost and profit, etc. We can analyze the products at a glance. We can analyze the products at a glance, especially for companies with multiple stores and links, this is a great tool for management.
2. Erp will capture our inventory, while more clearly in front of us. Each product’s inventory is available for us to check and understand here. And at the same time will also add other data, such as price, value sales and so on. At the same time, we can set a dynamic daily sales, the system will also help us assess the available time. So that we can monitor and prevent out-of-stock. And stock status column also through the color to remind us whether the out of stock and slow selling, at a glance.
3. The core role of ERP is to collect and re-display. Convenient we can at the same time, see and analyze to more data, in order to improve the efficiency of the operation and the efficiency of the management of managers. And ERP can record longer data, sometimes we need to compare the data, can be free to pull time, get enough data, you can save a lot of time, and can have a clearer analysis of the results. Because there are some numbers that the platform doesn’t give you directly, such as advertising as a percentage of total sales. These need to be calculated, but erp can give it to you directly.
   So there is a possibility that I hope all of you can utilize the erp as a magic tool to make a better operation!

News Subject: Policy Update on Emission Regulators for Vehicles and Ships

Automotive and Marine Emissions Tuner Policy Update
Effective March 11, 2024, you will be required to provide a California Air Resources Board Executive Order (CARB EO) number for new and existing automotive and marine emissions tuner programs to ensure that they comply with the Clean Air Act.

The Clean Air Act prohibits the sale of any device that unlawfully interferes with or disables an engine’s emission controls (emissions cheating devices). This new rule helps prevent the sale of these emission cheating device modifications.

Automotive or marine tuner products that fail to provide a valid CARB EO number may be removed until you provide a valid CARB EO number.